Marketing Database Analyst
Company: Covalent MarketingSalary: 55-65k
Categories: Consultant, Information Technology, Marketing
Job description:Covalent Marketing is looking for full-time team members with 2-5 years experience in the field of database marketing. Ideally candidates would come from a consulting background, and bring a broad range of marketing proficiencies and the technologies that deliver them, including campaign management, marketing resource management, predictive modeling among others. Candidates must be technologically curious, forward thinking and willing to continually push their own boundaries to learn new skills and further develop their talent.
Well qualified candidates will possess several of the competencies listed below:
-Strong marketing/business background including experience working with: Database Marketing, Multichannel Marketing, Closed-Loop Marketing Processes, Data Mining and Analytic Concepts/Technologies and Marketing Strategy
- Ability to work as a liaison between Marketing and IT teams/individuals to solve complex strategy and business issues
- Exposure to various industries like Retail, Financial Services, Media, Telecom, Insurance, and Travel
- Proven track record working with CRM applications including Unica Affinium Campaign, E.Piphany, Aprimo Campaign Management
- Experience with reporting applications such as Business Objects, Cognos, Crystal
- ETL application experience (Ab Initio, Informatica, Data Stage)
- Excellent SQL coding capabilities and understanding of query tools like SQL Plus and TOAD
- Proficient skills in Data Modeling and understanding of basic database concepts Job requirements:
- Excellent verbal and written communication skills
- Collaborative problem-solving and teaming
- Strong client facing presentation skills
- Ability to manage and prioritize multiple projects
